Marketing Brief

Introduction

This brief has been prepared to establish a framework to guide the production of proposals for the redevelopment of Blakenhall Gardens. It sets criteria which prospective developers are expected to meet, in order that the redevelopment will fulfil the high expectations placed upon it.

The overall aim of the City Council and the ABCD Board is to create an exemplary sustainable, mixed use, inner city district which is integrated fully into its surroundings, which provides facilities which help the wider neighbourhood to prosper, and where a diverse community can live in high quality homes in asafe, legible and attractive environment.

The objectives of this brief are to ensure that the desired high level of environmental quality is delivered by setting standards for the design of housing and other non-residential facilities, for the movement of people and vehicles and for the design of the public realm...

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